Magical Kenya Open receives massive Absa boost ahead of tee-off

Magical Kenya Open receives massive Absa boost ahead of tee-off
Absa Bank Managing Director Jeremy Awori hand the tournament sponsorship cheque to Kenya Open Golf Limited Tournament Director Patrick Obath during the Magical Kenya Open 2022 sponsorship announcement.

First played in 1967, The Kenya Open, titled as the Magical Kenya Open, became a European Tour event in 2019 and remains one of the best Golf tours, growing in stature and reputation every year.

Kenya’s flagship golf tournament, the Magical Kenya Open returns in 2022 from 3rd to 6th March at the Muthaiga Golf Club in Nairobi.

The tournament, which is part of the European Tour, now called the DP World Tour, takes place invigorated by a healthy sponsorship boost from Absa Bank Kenya who have invested Ksh 56 million, becoming the official presenting partner.

The tour, that will be held at the Muthaiga Golf Club, is expected to attract some of the finest golfers from around the world, a massive opportunity as well for local pros to test their mettle in a tournament last won by South Africa’s Justin Harding who beat American Kurt Kitayama at the Karen Golf Club. 

Speaking about this engagement, Absa Bank Kenya Managing Director Jeremy Awori noted that ABSA is committed to continue supporting local talent. He said: “We appreciate all the hard work and preparation by our pros. As a brand, we are committed to the advancement of sports as well as our players as we look to strengthen their performance.”

Close to 150 golfers are expected from across the world with Kenya being represented by a strong field of Dismas Indiza, Simon Ngige (Thika Sports), Eric Ooko (Golf Park), Muthaiga’s Greg Snow, Great Rift’s Jastas Madoya, Samuel Njoroge (Railways), David Wakhu (Golf Park) and  Sigona’s Mohit Mediratta.

Awori added: “As Absa Kenya, we are proud to yet again, be part of this prestigious tournament that will not only help spotlight the best players in the game, but also give us an opportunity to partner with local Pros and help them bring their possibilities to life. Over the past 11 years, we have worked with the Kenya Open Golf Limited to increasingly grow the profile and stature of the Kenya Open tournament, transforming it into a great asset, not just for the golfing fraternity but also for the country.”

Part of Absa’s investment into the Kenya Open will go towards supporting the locals Pros to ensure that they have all the necessary requirements to effectively compete against renowned golfers from around the world. The other part will help KOGL to organize another first-rate tournament as well as heavily publicize the event and showcase the country’s capacity to host international sports events. 

“We know it takes discipline, persistence and sheer hard work for golfers to prepare for a tournament of this magnitude, and more so during a period where the effects of the pandemic have been constraining.  As Absa, we celebrate their resilience and appreciate their passion in doing what it takes to excel in the sport,” said Awori.

Kenya Open Golf Limited Chairman Peter Kanyago paid tribute to Absa for their support to the tournament, saying, “Since coming on board in 2011 when this event was part of the Challenge Tour, Absa’s support has played a significant role in the growth of the Magical Kenya Open Golf Championship, and we are entirely grateful for Absa’s consistency in being a partner.”

Awori also complimented the tournament's organizers for putting up the most prominent golf competition in Kenya and the region. "We understand that continually attracting and maintaining first-class standards that have made the Kenya Open Golf Tournament what it is takes a lot of diligence, and we commend the KOGL, the Ministry of Sports, and other partners for making this a reality," he added.

First played in 1967, The Kenya Open, titled as the Magical Kenya Open, became a European Tour event in 2019 and remains one of the best Golf tours, growing in stature and reputation every year.