Kenya Sevens inks shirt sponsorship deal with Chukua Selfie
Chukua Selfie, a Menstar coalition campaign encouraging 18-24 year old men to know their HIV status to sponsor Kenya Sevens side
Photo / Courtesy KRU
The Kenya Sevens team’s financial woes for the remaining two tours of the World Sevens Series has been solved with the entrance of a new shirt sponsor on a Sh14mn deal.
Chukua Selfie, a Menstar coalition campaign encouraging 18-24 year old men to know their HIV status through self-test, has entered into partnership with the Kenya Rugby Union as a Shirt sponsor for the team
The deal will see Chukua Selfie sponsor the Hong Kong/Singapore and London/Paris legs. This partnership will see the Shujaa front of shirt branded with the Chukua Selfie logo.
Chukua Selfie Brand representative Eric Achola said: “We chose rugby because it is widely followed by our target audience, we want to remind all the young men that even as they have fun they need to do so responsibly.”
“This sponsorship is timely, and it will enable us meet priority needs for Shujaa as they take on the world this season. We are also aware of the importance of promoting self-testing for both our players and fans. This is why we gladly accepted this partnership,” said Oduor Gangla, the newly elected KRU Chairman.