Heineken renews Champions League deal

Heineken this week announced the extension of its sponsorship with the UEFA Champions League. The new agreement means that the beer company  will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season.

The contract renewal sees Heineken obtaining the rights to exclusive UEFA Champions League content, such as Back Stadium Tour and UEFA Champions League Trophy Tour, presented by Heineken, which will be available across the brand’s owned social media channels, as well as maintaining the rights as presenting partner for UEFA Champions League video section on UEFA .COM.

As part of its on-going ‘Road to the Final’ campaign, Heineken has also announced the dates and venues for the successful UEFA Champions League Trophy Tour that will with a global itinerary that covers South America, Africa and Asia – giving fans across the world the opportunity to see the Trophy first-hand

In 2012 the UEFA Champions League trophy landed in Kenya and Tanzania with fans across the region getting a chance to interact with the big ears as well as meeting top personalities Rudd Gullit and Celestine Babayaro.