Big Boost as Safari 7's Lands Kshs.14 Million Sponsorship

Kenya Breweries Limited through its Tusker brand, has committed KSh14 million towards the 2026 Safari Sevens as the tournament returns to Nyayo National Stadium from October 9–11.

Tusker will serve as the Official Alcohol Beverage and Entertainment Partner for the 28th edition of the tournament, with its sponsorship supporting the Kenya Rugby Union (KRU) in staging the three-day competition and enhancing the fan experience.

The partnership extends Tusker’s involvement in Kenyan rugby this season, having also supported the HSBC SVNS 2 tournament and the National Sevens Circuit.

Tusker Sports Brand Manager Keza Mpyisi said the investment reflects the brand’s continued support for the growth of rugby in Kenya.

Harriet Okach, KRU Chairlady said: “We are delighted to welcome Tusker as a partner of the 2026 Safari Sevens. A tournament of this scale requires strong partnerships, and the commitment from Tusker will provide important support towards delivering the competition. Tusker has a longstanding relationship with Kenyan rugby, and we are pleased to continue building on that association.”

Thomas Odundo, CEO, Kenya Rugby Union, welcomed Tusker’s support and assured that preparations for the tournament are well advanced, with the Union focused on ensuring all aspects of the event are in place ahead of the opening whistle.

“We are well prepared for this year’s Safari Sevens and the work towards the tournament has been progressing well. Our focus has been on ensuring that the teams, venues, match operations, officials and other logistical requirements are in place to deliver a tournament of the standard that Safari Sevens is known for. We are looking forward to welcoming the participating teams and fans to Nyayo and hosting what promises to be an exciting three days of rugby.”

Kenya Shujaa captain Samuel Asati and Kenya Lionesses captain Sheila Chajira said their teams are looking forward to competing in front of home fans.