Betway: The Sports Sponsorship King
Founded in 2006, Betway is not only one of the biggest brands in the world of online sports betting but also the ultimate sponsorships king of the sporting realm.
In the world of online sports betting, Betway is one of the most successful, most reputable brands. Active in the industry since 2006, Betway Group is owned and operated by Super Group that also owns several other renowned iGaming brands.
As of today, online sports bettors and casino players residing in key iGaming markets can register at Betway Sportsbook, Betway Esports, and Betway Casino. Since 2006 and its humbler beginnings, the brand expanded its businesses operations across many key markets.
More specifically, Betway is licensed to offer iGaming services and products in many European countries including Sweden, Germany, Belgium, Ireland, Portugal, Spain, Denmark, Italy, Malta, and the United Kingdom.
Outside of Europe, Betway operates in Mexico, India, Kenya, and many other countries which have legalized online sports betting activities. Besides offering impressive online casino and sports betting products, the brand is also a well-established brand when it comes to online poker and bingo products.
As of today, Betway is based in Guernsey and Malta, but it has offices in several other countries, including South Africa and the United Kingdom. The company is mainly focused on serving key European iGaming markets, including those in Germany, Italy, and the United Kingdom.
Over the last several years, Betway has managed to build loyal player bases in African countries as well, including South Africa and Kenya. For the last several years, the company is one of the members of the Sports Security Association that operates in Europe.
Fully committed to promoting fair, safe, and responsible online gambling activities, the operator is also a member of the Independent Betting Adjudication Service, alongside several other organizations. When it comes to the Betway Casino platform, all of the gaming products have been accredited by eCogra. Betway sports bettors also get to enjoy fair gambling sessions at all times.
Essentially, Betway is very proud of its premium, high-quality gaming and betting products offered in the safest, most secure gambling environment.
Betway: A Leading Sports Betting Provider in Kenya
Kenya is home to quite a few renowned sports betting sites. With friendly gambling laws, Kenya already welcomed many foreign operators, including Betway, with open arms. As detailed in this review, Betway Kenya offers some of the best online sports betting bonuses and promotions to Kenyan sports bettors.
When compared to other sports betting sites legally operating in the country, Betway has one of the highest-quality sports betting services and products.
Betway has a loyal base of Kenyan sports bettors who get to place wagers on over thirty different sports and sports leagues, including NBA, NFL, KHL, Bundesliga, La Liga, English Premier League, and popular sports competitions in sports like athletics and more.
Betway catering to Kenyan sports bettors also covers quite a few eSports tournaments, including Hearthstone, Dota 2, Counter Strike Global Offensive, Heroes of the Storm, and World of Tanks.
Awesome live streaming options are also available on different sports, including volleyball, ice hockey, football, and tennis. Needless to say, Kenyan sports bettors who join Betway have a variety of betting options to explore at quite competitive betting odds.
Speaking of its betting odds, the largest sports markets, including football, snooker, tennis, cricket, rugby, boxing, and horse racing, feature odds ranging between 87.46% to 95.51%. As expected, the most competitive odds are offered in football matches.
As estimated in 2019, almost 60% of Kenyan residents older than eighteen years old had engaged in sports betting and other gambling activities in the past. The study was conducted by Ipsos and GeoPoll. When compared to other gambling activities, sports betting definitely leads the way, at least when it comes to younger adults.
When it comes to its bonuses, Kenyan newcomers get to scoop an awesome offer worth up to KSh 5,000. On a regular basis, Betway Kenya offers odds boosts, free bets, and other rewarding promos.
Betway Horse Racing Sponsorships
For several years now, Betway has been one of the sports sponsorship kings. The brand is especially active in the horse racing industry. Since March 2021, the company has become a sponsor of Irish and UK Horse Racing. By the end of 2021, the company has sponsored over four thousand horse racing events and tournaments in Ireland and the United Kingdom.
When it comes to its involvement in the Irish and British horse racing industry, Betway’s sponsorship journey started back in 2015. In 2015, Betway was one of the major sponsors of a horse racing tournament held in South Wales.
To celebrate its amazing sponsorship career and celebrate over four thousand horse racing sponsorships, the company celebrated big style. The celebration event called the Betway 4000 Race Sponsorship was held on the 13th of December.
The main ceremony took place at the iconic Wolverhampton Racecourse. The winners shared a jackpot worth £14,000. Since 2015 when Betway joined the horse racing sponsorship game, it sponsored horse racing events held at twenty-nine different British and Irish racetracks.
When discussing the company’s involvement in the horse racing industry of the UK and Ireland, we have to mention the Queen Mother Champion Chase and the Grand National Festival. The brand is also one of the major sponsors of the All-Weather Championships, alongside MansionBet, Coral, and many other renowned brands. In November of 2021, the company reached another landmark after sponsoring the 1000th horse racing tournament in Newcastle.
Back in 2017, the company became one of the major sponsors of Aintree Racecourse located in Merseyside in England. Thanks to this partnership deal, the company was granted the rights to sponsor numerous high-profile races, including the legendary Betway Bowl. The Betway Bowl is still an active horse racing event as the company’s sponsorship deal with Aintree Racecourse was extended to 2024. As of today, the company sponsors major horse racing meetings held at Wincanton, Bath, Market Rasen, Haydock, and Musselburgh.
Betway Football Sponsorships
As expected, Betway is also very much active in the industry of football. Back in February of 2015, the company signed an important sponsorship deal with West Ham United. More specifically, it became the official sponsor of the football club. The deal was valued at £20 million.
Since 2015, the sponsorship deal was extended several times. In 2019, Betway and West Ham extended their fruitful sponsorship deal for six more years. According to industry insiders, the deal was worth over £10 million, but this was not confirmed.
When it comes to the company’s involvement with the English Premier League, it has quite a few media and sponsorship deals with several different clubs, including Leicester City, Brighton and Hove Albion, and Tottenham Hotspur. Just before the La Liga 2021/2022 kicked off, the company announced its new sponsorship deal with Atletico Madrid.
In the past, Betway sponsored several other Spanish professional football teams, including Deportivo Alaves, RCD Espanyol, and RC Celta Vigo. The brand also sponsorship deals with several German football teams, including Eintracht Frankffurt, FC Schalke 04, VfB Stuttgart, Hertha Berlin, and Werder Bremen.
For a couple of years, the company has also worked with Belenenses SAD from Portugal. Back in 2016, the company became the major sponsor of the Croky Cup in Belgium.
When it comes to other sports, Betway is equally involved. Back in March last year, the company secured partnerships with five National Basketball Association teams and with the NHL New York Islanders.