April 14, 2024

Banking on Green ahead of WRC Safari Rally

Banking on Green ahead of WRC Safari Rally
Nickhil Sachania and Tauseef Khan, sponsored rally drivers by KCB, inspect the growth of a tree they planted during last year's World Rally Championship at Naivasha Boys Boarding Primary School. KCB's commitment to sustainability is evident as they have planted numerous trees nationwide.

Touted as the toughest rally in the World Rally Championship (WRC) circuit, the four-day event will mark the third leg of the world series after the iconic Rallye Monte-Carlo in January and Rally Swed

KCB in partnership with its Rally Sponsored drivers has embarked on a greening campaign ahead of the 2024 WRC Safari Rally championships.

The 2024 edition of the Safari Rally has reverted to the original Easter weekend and will this year be held on 28th to 31st  March , inviting tougher conditions  for drivers with predicted rains.

Touted as the toughest rally in the World Rally Championship (WRC) circuit, the four-day event will mark the third leg of the world series after the iconic Rallye Monte-Carlo in January and Rally Sweden in February.

The greening initiative is part of the bank’s support to greening Kenya through their Linda Miti project, which aims to plant and nurture 1.8 million trees by 2028. Since its launch in 2022, the initiative in collaboration with its branches across the country and partner schools has so far planted more than 314,000 trees with a target of exceeding this number this year.

 

Speaking during a tree planting exercise at Milimani Primary School in Naivasha, KCB Group Head of Corporate & Regulatory Affairs – Judith Sidi Odhiambo emphasized that the move is a strategic one as it exemplifies the bank's dedication to environmental conservation to support local communities, promote sustainable practices, and leave an impactful legacy for future generations.

"The 2024 WRC Rally provides an excellent opportunity for KCB to make a positive impact on the environment, economy, communities, and our customers. With a sponsorship of KShs. 195 million for this year's rally, our goal is to ensure that this event emerges as a platform through which motorsport and environmental conversation efforts are elevated to higher levels,” Sidi said.

Reigning Safari Rally Champion Sebastian Ogier is expected to headline the global spectacle alongside his Toyota Gazoo racing team.

The WRC Safari Rally will also count as the second round of the Kenya National Rally Chmpionship (KNRC). For the last three editions since its elevation to global status, the WRC Safari features a national category where drivers and navigators score points towards the local series.