40Million boost ahead of Kenya Open
Kenya Breweries Managing Director, Jane Karuku noted that the partnership with the Kenya Open fits well with the organisation’s sports development agenda.
KBL Managing Director Jane Karuku (Left) signs a ceremonial cheque to the Kenya Open Golf Limited, looking on are KGU chairman Anthony Murage (Center) and KOGL Finance Director Joe Wangai
This year’s Magical Kenya Open set to be held at the Karen Country Club from March 12-15 has earned a Sh40mn sponsorship kitty from Kenya Breweries Limited through their spirit brand Johnnie Walker. The sponsorship tranche is the second part of the three-year deal committed last year with the Kenya Open Golf Limited (KOGL).
Speaking at the cheque presentation ceremony held at the KBL offices, Managing Director, Jane Karuku noted that the partnership with the Kenya Open fits well with the organisation’s sports development agenda.
The sponsorship announcement comes a few days after Johnnie Walker announced a Kshs. 3.2 Million payout to Kenya’s top pro golfers, Dismas Indiza and Greg Snow, as well as sponsorship towards the last three local legs of the 2019/20 Safari Tour Golf series.
“This renewed commitment gives us yet another opportunity to interact with golf fans and our target audience across the region. We look forward to offering fans and players the best of experiences at the 2020 Magical Kenya Open, courtesy of Johnnie Walker,” she said.
Kenya Open Golf Limited Director Joe Wangai expressed delight at having KBL on board for the Tournament.
“Last year, the brand brought the tournament village to life, which in turn saw a record number of fans attending the tournament,” he said.
“This year we have once again taken steps to ensure that the fans have a great time at the tournament, the access to the golf course will be through the village area, and with KBL on board, we are sure to have a great experience for all,” he added.