StarTimes and K24 seal Serie A broadcast deal

StarTimes and K24 seal Serie A broadcast deal

Pay TV company StarTimes Media and Mediamax Network Limited, through its television broadcast channel K24 have entered into a media rights agreement that will see K24 air selected Italian Serie A league games, previews and highlight shows per match day, as well as supporting shows.

StarTimes has extended the exclusive rights for the matches by free-to-air transmission, which will see K24 broadcast 38 LIVE Serie A matches for the 2015/16 season, on weekends and, occasionally, midweek, as well as 38 ‘Serie A’ previews and supporting shows.

Speaking during the signing ceremony, Mediamax CEO Mr. Ian Fernandes lauded the move to have premium European soccer content available for free on K24, noting that it will enable majority of Kenyans to access such content that was previously out of reach, largely due to high subscription costs.

“Indeed this is a positive step, not just in providing entertainment content for our viewers, but also in growing access to programming that provides exposure. This can possibly contribute to the development of our homegrown talents through the public viewership of the best practices that is the Italian Serie A,” noted Mr. Fernandes.

StarTimes has acquired exclusive broadcast rights for the Italian Serie A for the next three seasons (2015-2018). The Serie A is the top professional football league in Italy and is among the most watched in the world, and often depicted as the most tactical national league.

The company’s Vice President, Mr. Mark Lisboa, noted that the partnership with Mediamax Network Limited will enable majority of households enjoy the premium content in digital quality.

“With K24 broadcasting the Serie A, we are sure that over 70% of Kenyans will have access to this premium sport, having recently added to our reach our Machakos, Naivasha, Embu and Kapenguria digital television signals. It is in the same spirit of growing access to sports content that we are currently rewarding subscribers with free sports bouquets for each subscription renewal made,” said Mr. Lisboa.

“We are delighted to be the free-to-air partner of choice for StarTimes for the Italian Serie A, as we believe it is a win-win cooperation that will enable us entertain the Kenyan football enthusiasts,” concluded Mr. Fernandes.

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