Rift Valley Marathon 2018 gets Kwese Boost

Rift Valley Marathon 2018 gets Kwese Boost

Rift Valley Marathon 2018 gets Kwese Boost

Kwesé Free TV General Manager, Monicah Ndungu (Left), hands over her company's KES 1.95 million sponsorship dummy cheque to Sharon Allela, Rift Valley Marketing Director during the Rift Valley Marathon Launch in Nairobi on March 1, 2018

The Rift Valley Marathon 2018 edition, received a major boost after Kwesè Free Sports, on Thursday, March 1, 2018, announced a 1.95 million sponsorship. This year's edition of the Rift Valley Marathon will be held on 17 March 2018 at Mosoriot, Nandi County, Kenya.

The Rift Valley marathon is a global event that attracts athletes from every corner of the world, who partcipate in three distinct races. These include the half marathon, the four person relay and the 10km race, all o f which take place in Nandi County, a place that has come to adopt a prestigious name, 'The Source of Champions.' This years event will be graced by Eliud Kipchoge, a Kenyan long-distance runner, the 2016 Olympic marathon gold medalist, and one of Kenya's most decorated endurance runners of all time. He is also the Ambassador of the Rift Valley Marathon.

In a press release, as she handed a dummy cheque to the Rift Valley Marathon Marketing Director, Sharon Allela, Kwesé Free TV General Manager, Monicah Ndungu said, “Kwesé is keen to grow and contribute to local sports in Kenya, this is a commitment we uphold in all our markets and we are thrilled to be part of this year’s Rift Valley Marathon...This is a race that has served as training ground for some of the most successful Kenyan runners competing on the global stage including Vivian Cheruiyot, Bartonjo Rotich, Abel Kirui, Wesley Korir, Stanley Kipleting Biwott, and, Asbel Kiprop to name a few. We are now at the forefront of making it not only a successful event but also a memorable one,”

Rift Valley Marketing Director, Sharon Allela, expressed her excitement in the partnership deal stating that it was welcome and it fitted well in their ambitions to grow the sporting culture in Sub-Saharan Africa and beyond. Part of her statement read, “We are really excited about the Kwesé Rift Valley Marathon partnership as our synergies are well aligned for the future of Sports in Africa and as we strive to grow the race into the biggest in sub-Saharan Africa by 2020, we hope to attract runners from around the world to come run with the Kenyans and experience the beautiful scenic Nandi County and the magical Rift Valley.”

The race is set to begin at 8:00 a.m. with up to 1000 runners expected to grace the event. The course is based around the Kenyan village of Mosoriot, a loop route that takes runners along dirt roads and traills, including a variety of shaded paths, tough climbs and trails passing through rural Kenyan villages.

The pan-African free-to-air broadcaster, Kwesè Free Sports is committed to fostering partnerships that build lasting momentum for local sports programs in Kenya


Read more on : Athletics

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