Red Bull to Sponsor Motorsport in Kenya

Red Bull to Sponsor Motorsport in Kenya

Red Bull to Sponsor Motorsport in Kenya

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From Formula One sponsorship -Red Bull Energy Drink- has joined the motorsport industry in Kenya as a partner.

The energy drink is famed with German driver  Sebastian Vettel a four-time Formula One World Champion, having won the championship in 2010, 2011, 2012, and 2013 with Red Bull Racing.  

The sponsorship entails financial support, supplying the Red Bull beverage to drivers, navigators, crew and rally officials during national rally championships and prizes to teams that win each leg of the rally.

Red Bull Kenya Field Marketing Specialist, Vienna Mukabana said the partnership is for the eight legs of this season’s Kenya Commercial Bank (KCB) Kenya National Rally Championship (KNRC) series beginning with second round to take place in Kisumu on May 7.

“We decided to partner with motorsport in this high adrenaline sport so as to enable us achieve our goal of Red Bull boosting energy levels of athletes,” she said.

Vienna added: "In line with the Red Bull motto of ‘Red Bull Gives You Wings’ we want to give the drivers the energy and wings to motor and make their road machines ‘fly’ to from the starting rump to the finish line to thrill fans.”

The specialist said they will review the partnership at the end of the 2016 KNRC season with a view for a long term relationship.

Red Bull Racing is an Austrian Formula One racing team based in Milton Keynes, England. It is one of two F1 teams owned by beverage company Red Bull GmbH, the other being Scuderia Toro Rosso. The team won four successive Constructors' Championship titles, in 2010, 2011, 2012, and 2013, becoming the first Austrian licensed team to win the title.

The team also produced the quadruple world champion driver of 2010, 2011, 2012, and 2013, Sebastian Vettel. The team is managed by Christian Horner.

Vettel left Red Bull for Scuderia Ferari at the conclusion of the 2014 season. He was replaced by Daniil Kvyat for 2015, who had spent a single season with the junior Toro Rosso team.

Read more on : Motorsport

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