Nakumatt ventures into sports gear sale

Nakumatt ventures into sports gear sale

Nakumatt ventures into sports gear sale

Regional retailer, Nakumatt Holdings, has stepped up its business development ante, with the launch of its first dedicated active sports gear departmental store on Wednesday.

The 6,000square feet concept store, located at the Westgate Shopping Mall and aptly branded as, Sports Planet, will stock a wide variety of sports gear and apparel featuring some of the leading global brands.

The Sports Planet store, will also feature, an in store Golf Simulator machine to be manned by local Golf Pro.

Speaking, at the launch of the new store, Nakumatt Holdings, Business Development Lead,Neel Shah, confirmed that plans, are at an advanced stage, to rollout similar concept stores at other locations in Kenya and the wider East Africa region.

The launch of the Kshs.100million branded sports goods store, marks the start of a product diversification strategy for Nakumatt, as it seeks to enhance its market reach in the Sports retailing sector. The diversification strategy, follows the recent launch of Private Brands (Nakumatt Blue Label, Nakumatt Select) and stand-alone footwear (Clarks & Skechers), toys (Kids &Co) and multimedia (Planet Media Cinema) stores.

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