Kenya Rugby lands kshs 0.6 Billion Sponsorship

Kenya Rugby lands kshs 0.6 Billion Sponsorship

Kenya Rugby lands kshs 0.6 Billion Sponsorship

The Kenya Rugby Union on Wednesday unveiled a 607 Million shillings partnership with leading betting firm SportPesa who will officially become the Kenya Rugby official sponsors for next five years.

The agreement will see SportPesa become the development partner of the Kenya Rugby national squads such as the Kenya  Simbas, U19s and Women’s squad with a view of ensuring the team attain the highest levels to participate at the world Cup in 2019.

“We are delighted that SportPesa have agreed to further support our development performance pathway as well as the Get Into Rugby Programs.” Kenya Rugby chairman Richard Omwela noted.

In his remarks, Omwela added that, “We are pleased that the partnership touches on the very core of our rugby development and sustainability. Kenya Rugby is destined for rapid growth, something that ties in well with SportPesa’s ambition to steer the country to greater global rugby heights.”

SportPesa’s Chief Executive Officer Ronald Karauri said, “this is a great occasion for SportPesa. It marks the genesis of a long term and splendid partnership with Kenya Rugby union. The idea of this partnership is to put dedicated resources behind each national team to ensure that there is depth and sustainability at all levels of KRU so that our selectors have a rich pool of talents to draw from our national teams. "

"We are confident that our 5 years sponsorship of Kshs 607 Million will grow the game as we aspire to steer Kenyan Rugby to desirable levels globally. The sport remains one of the biggest crowd-puller in Kenya with exhilarating display of rugby artistry. All in all, we believe that by the end of the 5 years, we will have groomed the next generation of rugby stars, over and above, whipping up the enthusiasm of players locally and at international stage,” he concluded.

Read more on : Rugby


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