Cricket team lands sponsorship from Karuturi

Cricket team lands sponsorship from Karuturi

Cricket team lands sponsorship from Karuturi

The Kenya national Cricket team this afternoon received a multi million shillings sponsorship package from Karuturi global, A Kenyan flower Production Company. The initial one year deal will see Karuturi become the official sponsor of the Kenya National team during the Cricket world cup 2011 to be held in India.

Despite attempts by the members of the press to get the exact figures involved in the partnership, Cricket Kenya officials could not give in to the request citing reasons of policy, confidentiality and privacy as requested by the sponsor. Cricket Kenya CEO Tom Sears however hinted that the deal is a six figure US Dollar amount and over 10 million in Kenya shillings terming it the highest ever branding and advertising sponsorship ever received by the cricket team.

“As a policy of Cricket Kenya, we will not reveal the exact amount of the partnership between Karuturi and us but we want to assure you it is a substantial six figure US Dollar amount. We are very pleased to welcome Karuturi on board. Their involvement and the money will go towards developing all sectors of the sport including schools and grassroots.” Said Sears.

The national Cricket team will wear Karuturi sponsored merchandise during their training in Dubai and at the world cup in India.

Karuturi CEO Nagesh Karuturi said his company seeks to work together with the community in nurturing talent through sports and other community related initiatives and that their partnership with Cricket Kenya should work as an encouragement to players to perform even better at the world cup and other corporate companies to join in boosting the morale of the Cricket team players from a better performance.

Also attending the function was Sports commissioner Mr. Gordon Oluoch who promised the government’s support in assisting teams that represent the nation in International events. Gordon added that more corporate companies should come forward and support sports in the country across all disciplines with a promise that they will benefit immensely from enormous tax reprieves as guaranteed in the pending Sports bill.

Read more on : Cricket


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